For brands looking to maximize sales, going gender-less can be a beneficial move. Because design isn’t inherently feminine nor masculine, fabrics and patterns can be worn by either gender or non-binary person.  By taking the gender-fluid route, brands can cut costs on design time and sourcing fabric as well as manufacturing. 
 
We have seen big brands such as Zara introduce lines of unisex clothing for adults, while GapKids did the same for children’s wear. Toronto’s Muttonhead Apparel's utilitarian casuals are designed to fit both men’s and women’s bodies and has gained a huge following. Haute fashion houses like Hood by Air, J.W.Anderson and Gucci have all released unisex lines.